Logo+Analysis

1. The logo that you choose 2. A quick summary of where the logo came from (designer? the story behind it?) A paragraph summary is fine 3. What the logo symbolizes for the company (how are people supposed to see and react to the logo when they see it?

1) Lululemon. 2) The Lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized "A" that was made for the first letter in the name "Athletically Hip", a name which failed to make the grade. 3) People are supposed to see it as a yoga/athletic brand, and since it's popular, it is expensive, and everyone wants to wear it.



1) H&M. 2) H & M Hennes & Mauritz AB (operating as H&M ) is a Swedish retail-clothing company, clothing offerings for women, men, teenagers and children.

3) People (Leaning towards teenage girls and woman) are supposed to see it as two fashionable people, for its [|f] ast fashion, and fashionable outfits.

1) AppleBee's 2) Bill, Frank, and I sat in the kitchen going through the phone book. Bill wanted the name "Appleby's" from the beginning but this name was taken according to Georgia State Incorporations. Just two weeks before I called the state to reserve the name, someone else had registered the name Appleby's. We had to do something to use the name Appleby's. My intent was to always make Bill happy. [] 3) People are supposed to see it as welcoming and a "Friendly Neighborhood", and the apple let's you know that it has food.